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Consumer opinion survey on local food - summary

An in-depth analysis of the purchasing preferences of the residents of Ostroda in the context of the influence of agricultural practices on the perception of the quality of local products.
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A sample of residents of the Ostróda municipality presents attitudes and expectations towards the local food market.
Barriers and opportunities for purchasing plant-based products from local producers.
Factors influencing the choice of plant-based products and attitudes towards organic food.
Context
Context

The study was carried out as part of the FURKAN (Food Urban-Rural Knowledge Ambassadors Network) project, implemented within the EIT Community NEB Connect initiative. The project's goal is to connect urban and rural areas for sustainable food production by supporting consumers and small food producers in transforming the local food system. The aim of the study was to understand the behavior of plant-based food consumers in the municipality, identify their shopping habits, and assess their opinions on local food. The study also aimed to examine expectations and concerns about the future. It included an analysis of consumers who are not micro-producers of food, as well as those who produce food for personal use.

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